Welcome to an exclusive interview with Per Magnusson, Group CEO of Jebsen & Jessen, as part of his prestigious win of the ACES 'Outstanding Leaders in Asia' Award 2022. In this interview, Per shares his leadership philosophy and sheds light on the challenges and opportunities that lie ahead for our organisation in the 21st century.
Embracing Change and Seizing Opportunities
Per believes that success in the modern world requires a proactive approach to change. He emphasises the importance of adapting to the dynamic nature of business and capitalising on the opportunities that arise from it. Per encourages our team to be entrepreneurial and agile, ensuring that our organisation remains relevant and continuously delivers value to customers.
Market Leadership and Relevance
Jebsen & Jessen adopts a strategic approach when entering new industries. Per emphasises that market leadership is not just a measure of success but also a necessity to remain relevant to our customers and partners. By growing and being a top player in our chosen segments, we can provide development opportunities for our staff while offering value and relevance to our stakeholders.
Celebrating Successes and Failures
Per promotes a culture of celebrating and cherishing successes. He also believes that it is when we fail that our culture is truly tested. Learning and moving ahead instead of placing blame fosters an environment in which people are not afraid to take risks and in turn, a culture of courageous entrepreneurship and innovation.
As a leader, Per aspires to earn the respect of his team. He understands that not all decisions will be met with immediate positivity, as some may have negative impacts on individuals. However, he aims to be transparent and ensure that people understand the reasoning behind decisions. Per believes that over time, a deeper understanding will lead to respect and acceptance of the decisions.
The 'Mackerel Spirit': Driving Success Amidst Adversity
The three mackerels in the Jebsen & Jessen logo hold special significance for us, symbolising our ability to adapt and thrive in the face of challenges. Just like the mackerel that must keep swimming to stay afloat, we must keep evolving to succeed amid regional and global challenges.