MHE-Demag Launches Compact Construction Equipment in The Philippines
Partnering world-leading German equipment manufacturer Wacker Neuson, the material handling arm of Jebsen & Jessen (SEA) is set to expand its presence in ASEAN's second fastest growing economy, with a focus on small and medium sized businesses.
Singapore, December 12, 2017: The Philippines is the second fastest growing economy in Southeast Asia and ranks an impressive tenth place globally. It’s construction market is expected to grow to over 50% by 2020 and there is high demand for quality equipment by contractors and builders in the country. To meet this growing need, MHE-Demag and Wacker Neuson, one of the world’s leading providers of construction machines, equipment and services, have partnered to bring its latest compact construction equipment to the market. MHE-Demag is the material handling arm of Jebsen & Jessen (SEA) and a joint venture with Demag Cranes and Components GmbH.
Already established in providing large-scale material handling equipment such as cranes and hoists, warehousing equipment, building maintenance units and other similar products, MHE-Demag is successfully expanding its portfolio and supporting a wide range of new segments in partnership with Wacker Neuson, including the construction, infrastructure and plantation industries.
“Wacker Neuson is a world-renowned brand, standing for the highest quality and efficiency through superior engineering. MHE-Demag is well regarded as a reliable long-term partner with a strong local presence and engineering capabilities unparalleled in the material handling industry,” explained Klaus Schilling, Regional Director, MHE-Demag. "By combining the strengths of both companies, we are convinced that customers will get the best value for money throughout the life of the equipment. We are also exploring a new and creative go-to-market approach with this superior product from Wacker Neuson.”
This partnership will bring together two companies that share a deep German philosophy of quality, service, and performance.
“Both companies have the opportunity to establish each of our respective brands; together allowing us to grow our businesses significantly in the region,” said Albrecht Hohenadl, Director, Business Development & Strategy Asia Pacific, Wacker Neuson.
A key market for MHE-Demag and Wacker Neuson is the small and medium-size construction sector in the country. Today, most small builders have limited access to quality equipment that can meet their needs. To help support them, MHE-Demag will be offering flexible and affordable financing options for the new product line, with an option to rent equipment for as low as US$50 a day.
“It is our vision to enable business -minded and hardworking Filipinos to achieve their dreams of becoming a well-respected contractor by enabling them to have access to efficient and world-class equipment,” said Marc von Grabowski, President of MHE-Demag (P), Inc. “This will definitely set them apart from their competitors by raising as this will raise their capacity to perform jobs in less time and higher quality.”
Together with Wacker Neuson, MHE-Demag will be introducing its latest compact construction equipment, including Tracked Excavators, Mobile (Wheeled) Excavators, Tele Handlers, Wheel Loaders and Wheel Dumpers.
This range of equipment is mobile, easy to manoeuvre and compact, fitting narrow alleys perfectly and avoiding road blockage because of its size.
These compact excavators and dumpers are catered to smaller-scale contractors, including civil engineering and general contractors, property developers, contractors for housing, roadworks, gardening and landscape, farmers, plantation owners, miners, rental parks, recycling yards, logistics, and communal works, among many others.
Customers can also look forward to a strong and steady technical support of more than 700 service technicians across 63 branches in the region is also on standby with technical know-how and spare parts.